Introduction

[Insert Introduction Video]

Hey guys,

I’m super excited that you’re here. In this course, I’m going to be breaking down the essential parts of a marketing strategy.

In this Lesson

Objectives

By the end of this lesson you will be able to:

  1. Identify the difference betweem a marketing strategy, a marketing plan, and marketing campaigns
  2. Summarize the basic components of a marketing strategy
  3. Collect the resources you need to successfully build a marketing strategy for your business