Know Your Offering

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[Insert overview video]

You started your business for one of two reasons:

  1. You had a problem and couldn’t find the solution that best suited your needs.
  2. You noticed a problem and wanted to find a way to solve it.

If you started a business just to make money, this course probably isn’t going to help much.

This section is all about finding the passion and purpose and expressing that to your client throughout your marketing strategy.

By the end of this course you will be able to:

Objectives
  • Create a SWOT analysis for your business
  • Develop you unique selling proposition (USP)
Outcomes
  • Complete a SWOT analysis

Understanding your product or service will help you understand the inner workings of how you will express it to your audience. Let’s get started!