Marketing Strategy Essentials
Introduction
5 Topics
Why you should have a marketing strategy
Marketing strategy vs marketing plan
What a complete marketing strategy looks like
What you need to know
What you can expect
Know Your Offering
6 Topics
The importance of product knowlege
Becoming the expert
Your product job
SWOT Analysis
Always Be Learning
Improving your sales
Marketing Your Brand
6 Topics
What is a Brand
The Heart of Your Brand
Your Brand Voice
Brand Messaging
Brand Guidelines
Marketing Channels
Setting the Right Kind of Goals
5 Topics
Why the Right Goals are Important
Business Goals vs Marketing Goals
SMART Goals
OKR
Metrics and KPIs
Knowing Your Customer
4 Topics
The Power of Niche
Building Your Heros
Customer Research
Matching Persona to Purpose
Knowing Your Competition
4 Topics
Marketing Research
Knowing Your Numbers
Market Trends
Staying Unique
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Marketing Strategy Essentials
Knowing Your Customer
Customer Research
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